{"id":11099,"date":"2012-09-14T00:00:00","date_gmt":"2012-09-13T23:00:00","guid":{"rendered":"https:\/\/northwood1dev.wpenginepowered.com\/guides\/general\/rents-at-risk-of-over-heating-in-south-says-rightmove\/"},"modified":"2026-04-24T15:59:15","modified_gmt":"2026-04-24T14:59:15","slug":"rents-at-risk-of-over-heating-in-south-says-rightmove","status":"publish","type":"post","link":"https:\/\/www.northwooduk.com\/guides\/general\/rents-at-risk-of-over-heating-in-south-says-rightmove\/","title":{"rendered":"Rents at risk of &#8216;over-heating&#8217; in South, says Rightmove"},"content":{"rendered":"\n<p>Rents are over-heating in London and the South-East, where the high cost of properties limits landlords\u2019 plans to expand.<\/p>\n\n\n\n<p>Rightmove said that \u2018serial landlords\u2019 are more prevalent in the North, Scotland and Wales where properties are more affordable and average returns of above 6% are higher than in London and the South-East.<\/p>\n\n\n\n<p>Overall, however, tenants seem resigned to rising rents, with 60% expecting to be paying more in 12 months\u2019 time. In London, the proportion rises to 66% and in the South-East to 62%. But even in the region of lowest expectations when it comes to rent rises, 52% of tenants still expect to be paying more this time next year.<\/p>\n\n\n\n<p>According to the latest Rightmove research, 31% of tenants in the South-East and 29% in London are already spending more than half of their take-home pay on rent. The national average is 26%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Heat on Rents &#8211; Risk of Over-Heating<\/h2>\n\n\n\n<p>Miles Shipside, director at Rightmove, said: \u201cThe view from the majority of tenants across the country is that rents are likely to go only one way, and that\u2019s up.<\/p>\n\n\n\n<p>\u201cLondon and the commuter belt of the South-East have the greatest proportion of respondents predicting higher rents, suggesting that these markets are most at risk of over-heating and most in need of further investment from investor-landlords.<\/p>\n\n\n\n<p>\u201cThe continuing heat applied to rents is a double whammy for the one in two tenants who would like to buy but can\u2019t afford to.<\/p>\n\n\n\n<p>\u201cThese \u2018trapped renters\u2019 are faced with the prospect of a downward spiral where spending more income on rent also means saving less for a deposit.\u201d<\/p>\n\n\n\n<p>According to Rightmove, buy-to-let lenders are most interested in landlords with big deposits and who have identified properties with attractive monthly rental income to monthly repayment ratios.<\/p>\n\n\n\n<p>Average rental yields in the North-East are 6.5%, followed by the North-West at 6.4% and Wales at 6.2%. In contrast, investors in the South-East have yields of 5.6% and in London of 5.7%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prospects and Challenges &#8211; Regional Investor Considerations<\/h2>\n\n\n\n<p>Shipside said: \u201cFor the most attractive and immediate rental returns, the North wins.<\/p>\n\n\n\n<p>\u201cInvestors in London and its surrounds may eventually find that the streets are paved with gold, but they\u2019ll have to wait and see what happens to capital values to find out.\u201d<\/p>\n\n\n\n<p>He added: \u201cLower entry costs further north also mean an investor can buy more property units, spreading the risk, rather than having all their eggs in one basket with a higher-value, single investment further south.\u201d<\/p>\n\n\n\n<p>Article courtesy of <a href=\"http:\/\/www.landlordtoday.co.uk\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Landlord Today<\/a>&#8220;&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rents at risk of &#8216;over-heating&#8217; in South, says Rightmove<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11099","post","type-post","status-publish","format-standard","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rents at risk of &#039;over-heating&#039; in South, says Rightmove | Northwood UK<\/title>\n<meta name=\"description\" content=\"Rents in London &amp; South-East over-heating as tenants expect increases. North offers attractive rental yields for investors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.northwooduk.com\/guides\/general\/rents-at-risk-of-over-heating-in-south-says-rightmove\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rents at risk of &#039;over-heating&#039; in South, says Rightmove | Northwood UK\" \/>\n<meta property=\"og:description\" content=\"Rents in London &amp; South-East over-heating as tenants expect increases. North offers attractive rental yields for investors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.northwooduk.com\/guides\/general\/rents-at-risk-of-over-heating-in-south-says-rightmove\/\" \/>\n<meta property=\"og:site_name\" content=\"Northwood UK\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-13T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-24T14:59:15+00:00\" \/>\n<meta name=\"author\" content=\"Jonny Todd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonny Todd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.northwooduk.com\\\/guides\\\/general\\\/rents-at-risk-of-over-heating-in-south-says-rightmove\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.northwooduk.com\\\/guides\\\/general\\\/rents-at-risk-of-over-heating-in-south-says-rightmove\\\/\"},\"author\":{\"name\":\"Jonny Todd\",\"@id\":\"https:\\\/\\\/www.northwooduk.com\\\/#\\\/schema\\\/person\\\/5556a69f4eced21495399fbc0d6b8966\"},\"headline\":\"Rents at risk of &#8216;over-heating&#8217; in South, says Rightmove\",\"datePublished\":\"2012-09-13T23:00:00+00:00\",\"dateModified\":\"2026-04-24T14:59:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.northwooduk.com\\\/guides\\\/general\\\/rents-at-risk-of-over-heating-in-south-says-rightmove\\\/\"},\"wordCount\":415,\"publisher\":{\"@id\":\"https:\\\/\\\/www.northwooduk.com\\\/#organization\"},\"articleSection\":[\"General\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.northwooduk.com\\\/guides\\\/general\\\/rents-at-risk-of-over-heating-in-south-says-rightmove\\\/\",\"url\":\"https:\\\/\\\/www.northwooduk.com\\\/guides\\\/general\\\/rents-at-risk-of-over-heating-in-south-says-rightmove\\\/\",\"name\":\"Rents at risk of 'over-heating' in South, says Rightmove | Northwood UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.northwooduk.com\\\/#website\"},\"datePublished\":\"2012-09-13T23:00:00+00:00\",\"dateModified\":\"2026-04-24T14:59:15+00:00\",\"description\":\"Rents in London & South-East over-heating as tenants expect increases. 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